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    Next generation barcodes: The future of retail

    New Zealand retailers are transitioning to QR codes powered by GS1 by 2027. These next generation barcodes can store more information and provide better consumer experiences.

    • Include batch and expiry information
    • Link to dynamic digital content
    • Enable consumer engagement at point of sale
    • Improve product traceability
    Learn more about QR codes powered by GS1
    Scanning a QR code powered by GS1 on a product with a smartphone