National Product Catalogue
Share verified product data directly with major New Zealand retailers electronically. The standard way to get your products listed.
The backbone of NZ retail
The National Product Catalogue (NPC) is New Zealand's centralised product data pool. It connects suppliers with major retailers through standardised electronic data exchange.
When you publish your product data to the NPC, connected retailers can automatically receive it and load it into their systems.
Why use the NPC?
The National Product Catalogue transforms how you share product data with retailers. Instead of filling out separate forms and spreadsheets for each trading partner, you load your product information once into a central, validated database.
When you need to update a price, change packaging details, or add new product attributes, you make the change once and it flows automatically to every connected retailer. This eliminates the errors that come from manual re-entry and ensures your products are represented consistently across all channels.
How NPC works
Data is loaded into NPC
Upload your product data to the NPC yourself, or let our team assist with loading.
Data validation
Built-in validation ensures your data meets retailer requirements before submission.
Direct retailer connection
Your product data flows directly into retailer systems, reducing manual processes.
Automatic updates
When you update your products, changes sync automatically to connected retailers.
We manage the complexity
The NPC operates as a GDSN-compliant data pool, part of a global network that enables seamless product data synchronisation between trading partners worldwide.
What is GDSN?
The Global Data Synchronisation Network (GDSN) is the world's largest product data network, connecting thousands of companies across 90+ countries. It ensures product information is accurate, consistent, and up-to-date across the supply chain.
Connected retailers
Major New Zealand retailers receive product data through the NPC.
Ready to connect with retailers?
Join GS1 New Zealand and start publishing your products to the National Product Catalogue. Get your products in front of NZ's biggest retailers.