ProductFlow service
A single point of entry for suppliers to Woolworths NZ and Foodstuffs. Get your barcodes verified, data loaded and products photographed faster.
For Food & Grocery Suppliers
Get to market faster
ProductFlow is your single point of entry to New Zealand's major grocery retailers. Send us your product and we'll handle everything - product data, photography, and barcode verification - shared with Woolworths and Foodstuffs.
How does ProductFlow work?
ProductFlow fully integrates with Woolworths NZ's systems and is Foodstuffs' preferred route for suppliers to launch and manage products.
Send us your product
Send your product to our Auckland or Wellington team for processing.
Load your data
Add your product data to the National Product Catalogue, or let us do it for you.
We photograph your product
Professional images that meet retailer standards and make your product stand out online.
We verify your barcode
We test your barcode to ensure it scans correctly everywhere. Passed reports go straight to retailers.
We capture label data
We digitise your packaging, capturing ingredients, allergens, nutrition and claims to create a complete digital twin.
We verify product data
We verify your images accurately represent the product, and that your NPC data is accurate and complete.
We then send your verified data to Woolworths and Foodstuffs via the NPC*
* National Product Catalogue (NPC) subscription is required for ProductFlow
Why ProductFlow?
Getting products onto supermarket shelves used to mean juggling multiple processes, suppliers, and retailer requirements. ProductFlow changes that. Send us your product and we handle everything — professional photography, barcode verification, label data capture, and direct data delivery to Woolworths NZ and Foodstuffs.
No more chasing approvals or wondering if your data meets retailer standards!
What's included in ProductFlow
Everything you need to get your product information verified and delivered to retailers.
Managed NPC load
We can load your initial product data directly into the NPC on your behalf.
Optional — or self-load your data
Product photography
Standard or brand photography options to make your product stand out online.
Barcode verification
We test your barcode to ensure it scans correctly at every retail touchpoint.
OnPack data collection
We digitise your packaging — ingredients, allergens, nutrition and claims.
OnPack data check
We verify your images accurately represent the product and your data is complete.
MediaLibrary basic
Your product images are hosted and linked to your NPC listings automatically.
Seamless integration with GS1 platforms
ProductFlow connects directly to the National Product Catalogue and MediaLibrary, ensuring your verified product data and images reach retailers automatically.
National Product Catalogue
Your verified product data flows directly into the NPC, ready for Woolworths NZ and Foodstuffs to access. No manual uploads or duplicate entry required.
Separate NPC subscription required
MediaLibrary
Professional images from ProductFlow are automatically hosted on MediaLibrary Basic, linked to your NPC listings. Upgrade to full MediaLibrary for complete asset management.
Basic image hosting included
Get started with ProductFlow today
Let us take care of getting your product information to retailers so you can focus on what you do best.