Marketplaces

    Sell more products online with a GS1 GTIN (barcode number). Selling online successfully starts with a globally unique GS1 GTIN.

    Most marketplaces require a GTIN

    If you want to sell your products on global e-commerce sites or online marketplaces like Amazon, eBay, Alibaba, or Walmart, you will want to use a GTIN – a Global Trade Item Number (i.e., a barcode number).

    If you want to sell your products on global e-commerce sites or online marketplaces like Amazon, eBay, Alibaba, or Walmart, you need a GTIN – a Global Trade Item Number (i.e., a barcode number).

    Sell on major marketplaces

    A GTIN from GS1 NZ helps you list your products on all these platforms and more.

    Amazon

    eBay

    Alibaba

    Walmart

    JD.com

    Mercado Libre

    Cdiscount

    eMag

    Why use a GS1 GTIN?

    A GTIN from GS1 ensures and protects your brand's authenticity.

    Global Recognition

    GTINs are accepted by marketplaces worldwide, enabling you to sell internationally.

    Brand Protection

    Authentic GS1 GTINs protect your brand from counterfeit and duplicate listings.

    Better Discoverability

    Products with GTINs are easier for customers to search and find accurately.

    Simplified Listing

    Many marketplaces auto-populate product details when you enter a valid GTIN.

    Protect your brand online

    With a GTIN from GS1 NZ, you can list your products quickly and accurately and avoid issues such as made-up numbers, duplicate numbers, or even product number hijacking.

    A GTIN from GS1 ensures and protects your brand's authenticity so it cannot be confused with similar or counterfeit items.

    Get Your GTIN

    Avoid common problems

    • Made-up product numbers that get rejected
    • Duplicate numbers causing listing conflicts
    • Product number hijacking by competitors
    • Confusion with similar or counterfeit items
    • Rejected listings on major marketplaces

    Ready to sell online?

    Get your GS1 barcode numbers and start listing on major marketplaces today.