Verified by GS1
Search the global GS1 Registry Platform to look up product and location information supplied by the brand owner. Trust and efficiency start with a valid ID.
Is this the product I think it is?
Retailers and marketplaces need to verify the products they sell. Unfortunately, there hasn't been a single source of trusted product information—until now.
Verified by GS1 is a global registry of GTINs (product barcodes) and GLNs (location identifiers), allowing anyone to confirm that an identifier is legitimate and see who it belongs to.
Benefits for retailers and marketplaces
Verified by GS1 helps you trust the products you sell.
Verify product authenticity
Instantly confirm a GTIN is legitimate and issued by GS1.
Identify the brand owner
See which company owns and is authorised to use the barcode.
Reduce counterfeit listings
Stop fake or duplicate products entering your catalogue.
Build consumer confidence
Help shoppers trust that products are genuine.
Three key questions answered
Verified by GS1 helps answer the most important questions about product identity.
Is the GTIN valid?
Verify that a barcode number is a legitimate GS1 GTIN and not made up.
Who is it licensed to?
Identify which company owns the GTIN and is authorised to use it.
Are attributes present?
Check whether basic product attributes have been provided for the GTIN.
For brand owners
Verified by GS1 makes it possible for brand owners to share core data about their products and locations with retailers and marketplaces worldwide.
As a GS1 NZ member, your GTINs and GLNs are automatically registered in the global Verified by GS1 registry when you add them to MyGS1. Verified by GS1 is like a passport for your product - enabling it to be trusted by any retailer or marketplace in the world.
What's included?
GTINs (Products)
Product barcodes you license are registered globally
GLNs (Locations)
Location identifiers you license are also verified
How to get listed
Follow these steps to ensure your products and locations are verified globally.
Licence GTINs and GLNs
Get your company prefix and start licensing GTINs and GLNs.
Add identifiers to MyGS1
Enter your GTINs and GLNs with accurate product and location details.
Automatically verified
Your identifiers are registered in the global Verified by GS1 registry.
Get your identifiers verified globally
Ensure your GTINs and GLNs can be verified by retailers and marketplaces worldwide. Join GS1 NZ and register your identifiers today.