Enabling commerce through standards and services
GS1 New Zealand is part of GS1, the world's leading supply chain standards organisation. We provide globally recognised barcodes, data management tools, and expert services to help businesses succeed in today's connected marketplace.
What we do
GS1 develops and maintains global standards for business communication. These standards create a common foundation for identifying, capturing, and sharing vital information about products, locations, assets, and services.
Beyond standards, we provide practical tools and services that make commerce easier – from barcode verification and product data management to recall systems and professional photography. Everything you need to get your products to market with confidence.
How we support your business
From getting started with barcodes to managing complex supply chains, we offer tools and expertise at every stage.
Barcodes & verification
Get unique product identifiers and ensure your barcodes meet retailer requirements with our verification service.
Product data management
Manage and share accurate product information with retailers and trading partners through the National Product Catalogue.
Product recall
Protect your brand and customers with New Zealand's trusted product recall notification system.
Product photography
Professional, retail-ready product images that meet industry standards for online and print.
Training & support
Expert guidance and resources to help you implement GS1 standards effectively in your business.
Why businesses choose GS1
As a not-for-profit organisation, our sole focus is helping New Zealand businesses succeed.
Global standards
We're part of a worldwide network of 116 GS1 member organisations, ensuring your products can be identified anywhere.
Locally focused
With over 8,000 New Zealand members, we understand the unique needs of Kiwi businesses.
Trusted expertise
Over 45 years of experience helping businesses implement effective identification standards.
Member Story
The Mānuka Collective: Offering traceability and transparency in honey with GS1 QR Codes
The Mānuka Collective uses GS1 QR Codes to offer consumers transparent product information and traceability.
Membership benefits
When you join GS1 New Zealand, you get more than just barcodes. You get access to a comprehensive suite of tools, training, and support to help your business grow.
- Unique product identification accepted worldwide
- Access to MyGS1 online member portal
- Training and support from local experts
- Connection to a global network of retailers and suppliers
- Future-proof your business with emerging standards
- Dedicated member support team
Ready to join?
Becoming a GS1 member is quick and easy. Get your barcodes and start selling today.
Get startedOur history
Since forming in the 1970s, the organisation that is now GS1 New Zealand has been helping businesses to refine and streamline their supply chains. Established in 1979, we've been serving Kiwi businesses for over 45 years as part of the global GS1 network of 116 member organisations in over 150 countries.
First live barcode scan in the world - Wrigley's Juicy Fruit chewing gum
Grocery leaders form New Zealand Product Numbering Council, later becomes GS1 New Zealand
New Zealand becomes 16th country member of what is now called GS1
New Zealand's first "live" barcode scanning at Napier's Taradale New World
The ITF-14 barcode for use on outer packaging of products is launched
GS1 New Zealand membership reaches 1,000 companies
GS1-128 barcode for identifying pallets and cartons introduced
85% of all groceries sold in New Zealand are scanned at point of sale
New Zealand's first barcode testing service launched
Major New Zealand supermarket companies adopt mandatory barcode verification for products
EAN and UCC merge to form GS1
EPC/RFID launched
New Zealand CEO appointed to GS1 Global Advisory Council
Scanning in 150 countries - 5 billion "beeps" globally every day
Product Recall launched
NZBN partnership with GS1 New Zealand
DHB National Catalogue launched based on GS1 standards
GS1 New Zealand supports over 5,000 members
GS1 New Zealand celebrates 40 year anniversary
GS1 New Zealand launches redesigned website
GS1 Auckland office relocates to Freemans Bay, Auckland
COVID-19 tracing with GS1 identifiers
Digital passport for every consumer product - idea introduced in New Zealand
Transport data standardisation supports global trade
The barcode turns 50!
Grocery sector agrees to adopt Serial Shipping Container Codes as the preferred logistic label
The global migration to next generation barcodes is launched
Social & environmental responsibility
GS1 New Zealand is committed to making a positive impact in our community and environment.
Environmental sustainability
Supporting the transition to sustainable packaging and reducing supply chain waste through better data.
Community partners
Working with local charities and food banks to improve product traceability and reduce food waste.
Industry collaboration
Partnering with government and industry bodies to drive positive change across New Zealand's supply chains.
GS1 around the world
GS1 is a global network of member organisations in over 150 countries. Find your local GS1 office.
Visit GS1 Global Directory