The next generation is here
One scan. Infinite possibilities.
Consumers, brand owners, retailers, and regulators all want to know more about products — and everyone is looking for better ways to access product information. QR codes powered by GS1 are the answer.
Next generation barcodes
QR codes powered by GS1 are set to transform the way we all do business. A QR code powered by GS1 can carry substantially more information than a traditional linear barcode, opening a world of possibilities for Kiwi businesses.
Unlike standard QR codes, QR codes powered by GS1 also go 'beep' at point of sale just like a traditional barcode. Working with retailers and product manufacturers, GS1 NZ is aiming for all retail point-of-sale systems in New Zealand to scan QR codes powered by GS1 by the end of 2027.
What are QR codes powered by GS1?
Traditional linear barcodes provide only the product identification number, or "GTIN" (Global Trade Item Number). Even traditional QR codes are limited as they cannot be scanned at point-of-sale. QR codes powered by GS1 store information both horizontally and vertically, allowing them to contain much more data while also enabling consumer engagement.
Traditional EAN-13 barcode
Stores only the GTIN (product number)
QR code powered by GS1
Stores GTIN + batch, expiry, serial, and web links via GS1 Digital Link
During the transition, we recommend including both on packaging.
Shared Horizons 2024
GS1 New Zealand shares the innovation possible with next generation barcodes
GS1 New Zealand joined the Shared Horizons video series in 2024 to talk about Next Generation Barcodes. Presented by the New Zealand Food and Grocery Council in partnership with ASN Media, Shared Horizons showcases the latest innovations in Aotearoa New Zealand's food and beverage industry.
Not all QR codes are the same
Standard QR codes simply link to a static URL. QR codes powered by GS1 are built on the GS1 Digital Link standard, making them smarter, more flexible, and globally recognised.
Standard QR code
- •Links to a single, fixed URL
- •Cannot be scanned at retail checkout
- •No product identification data
- •Content changes require reprinting
QR code powered by GS1
- ✓Contains GTIN and product data
- ✓Scans at retail POS and by consumers
- ✓Uses GS1 Digital Link for dynamic content
- ✓Update content or links without reprinting
- ✓Use GS1's redirection service or your own
- ✓Enables batch and expiry tracking
- ✓Link to limitless data, like certifications, instructions or import requirements
- ✓Future-proof for retail requirements
- ✓Globally recognised standard
Benefits of QR codes powered by GS1
These codes unlock new possibilities for businesses and consumers alike.
Beep & scan
Works at checkout like a regular barcode, but consumers can also scan it with their phone.
Consumer engagement
Update links and content in real time without reprinting labels—perfect for promotions and product info.
More data capacity
Encode batch numbers, expiry dates, serial numbers, and web links directly in the barcode.
Enhanced traceability
Enable targeted product recalls and improve supply chain visibility with detailed tracking.
GS1 member? You can create next generation barcodes today
Set up, create and download QR codes powered by GS1 right now on MyGS1 — our member portal.
Go to MyGS1Ready to kick start your pilot?
Our Starter Workshop is perfect for organisations ready to implement a pilot programme. Work with our Next Generation Barcodes Lead to identify key benefits and opportunities and lay the foundations for your pilot programme. You'll receive a post-workshop summary, framework for pilot planning and a high-level roadmap to get you started.
Check out the Starter WorkshopWant to learn more?
Join our Next Generation Barcodes Lead for an overview of the global transition to QR codes powered by GS1 and discussion on the benefits. This 30 minute FREE session includes time for questions.
Book a FREE consultationHow to prepare for QR codes powered by GS1
Whether you're a brand owner, retailer, or solution provider, here's how to get started.
Brand owners
Retailers
Resources & case studies
Real-world examples and practical guides to support your QR code powered by GS1 journey.
Woolworths NZ
Woolworths New Zealand say they are improving product freshness, reducing waste and strengthening food safety interventions through their use of QR codes powered by GS1.
Read moreParla Deli (Brazil)
Parla Deli needed to reduce food waste, improve inventory management and be more confident that they weren't letting expired products get into their customers' shopping bags.
Read the full case studyWatch: Next generation barcodes webinar
We were joined by Roberto Olivares, Senior Project Manager Woolworths Australia, and Phil Archer, Director of Web Solutions, GS1 Global Office, to talk about what the introduction of QR codes powered by GS1 could mean for the New Zealand market.
Watch nowGuides and FAQs
Implementation guide
A practical guide to start your next generation barcodes journey.
Pilot toolkit
Training module and toolkit for running your own next generation barcodes pilot.
Next generation barcodes FAQs
Frequently asked questions about next generation barcodes.
Barcode location for retail POS
Factsheet on barcode placement for retail point-of-sale scanning.
Next generation barcodes for retail — things you need to know
Key facts about implementing next generation barcodes in a retail environment.
Start preparing today
Don't wait until 2027. Get ahead of the curve and start implementing QR codes powered by GS1 now. Our team can help you understand what changes are needed and create a transition plan.