Food and Grocery
Making business easier, more efficient and profitable.
GS1 New Zealand started in the food and grocery sector back in the 1970's. Today, GS1 provides standards and services to all our supermarkets and their suppliers. We work across multiple sectors with a large community of producers, suppliers, retailers, logistics people and consumers to streamline business processes.
Licensing GS1 barcodes
GS1 is the only official provider of authentic, globally unique barcode numbers (known as GTINs - Global Trade Item Numbers).
Join GS1 NZ
Become a member and get your company prefix
License GTINs
Generate unique product numbers for each item
Print barcodes
Apply barcodes to your products and packaging
Our barcodes are required by most major retailers, distributors and regulators, both in New Zealand and around the world to identify and track products as they move through supply chains and beyond.
Get the full solution with ProductFlow
If you need reliable barcodes, high-quality photographs and correct product data, our ProductFlow service bundles everything together – verification, photography, and On Pack data collection.
We then use NPC to get accurate and complete product information in store and online faster.
Available for suppliers to Foodstuffs and Woolworths New Zealand.
Learn about ProductFlow
ProductRecallNZ
What if something goes wrong with your product and you need to get it off the shelves?
Accidents happen. Product recalls are never planned - having an efficient and cost effective, 24/7, online system for recalling or withdrawing faulty product is crucial. GS1's ProductRecallNZ service is an online tool that enables you to react quickly and effectively to ensure consumer safety and any potential reputational risk to your brand is limited.
ProductRecallNZ is recommended by MPI (Ministry for Primary Industries).
Learn more about ProductRecallNZGS1 OnPack: Your Digital Twin
Ensuring your on-shelf product matches your online product.
Why it matters
The online 'digital twin' of a product is as important as the product packaging is on a physical product. Consumers make buying decisions based on the product information they read. Suppliers and retailers miss out on important sales and put their brand reputations at risk because of poor (or no) information.
What OnPack does
Our OnPack data collection service captures all your label information including nutritional information, allergen warnings, ingredients, country of origin and marketing claims – creating a 'digital twin' of your product.
QR codes powered by GS1 are now in New Zealand!
One small QR code powered by GS1 can reveal a wealth of information that just can't be squeezed into a traditional linear barcode. Significantly more product information, such as batch/lot number, serial number, best before and use-by dates can all be encoded.
And, with GS1 Digital Link, you can encode a web address (URL) that your consumers can scan for trusted product information such as your brand story, product origin, packaging/recycling information, recipes and promotional material.
Read more about QR codes powered by GS1
Ready to streamline your food and grocery business?
Join thousands of New Zealand food and grocery businesses using GS1 standards.