The Mānuka Collective
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The Mānuka Collective: Offering traceability and transparency in honey with GS1 QR Codes
The Mānuka Collective uses GS1 QR Codes to offer consumers transparent product information and traceability.
The Mānuka Collective is an award-winning producer of premium New Zealand honey operating a house of brands including 100% Pure New Zealand Honey, Three Peaks Organic, Watson & Son, and several exclusive or customer brands. The collective has a strong commitment to providing traceable and authentic mānuka products to New Zealand and export markets.
The Mānuka Collective adopted GS1 QR Codes to give their customers easy access to product information maintained by the company for a new product release. The product, Three Peaks Organic Mānuka Honey, launched on Amazon in the United States in February 2026.