Agribusiness
Good data, good visibility, good business.
Increasingly, regulators and consumers around the world are requiring more information about the activities and products used on and around the farm and orchards. GS1’s unique product and location identifiers provides a “common language” for enhanced visibility of products and locations from farm to fork, globally.
GS1 NZ – Responding to agribusiness challenges
The agribusiness sector is the backbone of New Zealand's economy but it's a tough world out there for farmers, producers, retailers and others.
Over the past two decades, GS1 NZ has been working closely with New Zealand's agribusiness sector to optimise supply chains, drive efficiencies, reduce operating costs and increase consumer safety. This is through the use of GS1's unique product, entity and location identifiers, barcodes, Radio Frequency Identification (RFID) and data sharing technologies and services.

Driving sector efficiencies
Building on the successful sector-wide agreement in 2015 to use GS1 global identifiers on products, the sector will also benefit from agreeing on and sharing standardised product information.
Aligned data requirements
The major agribusiness retailers (Farm Source, Farmlands, Rural Co and PGG Wrightson) have agreed to work pro-competitively and collaboratively with suppliers on aligning product data requirements.
Increased efficiency
When merchants and suppliers align on what product information is shared and how, purchasing processes are streamlined, costs are reduced, and traceability is improved.
National Product Catalogue
GS1's National Product Catalogue ensures product information is always complete, correct and shared efficiently with retailers and end customers.
Other opportunities

Eastpack New Zealand
Kiwifruit packhouse and coolstore company, Eastpack is using GS1 standards for superior supply chain visibility and effective traceability outcomes. The use of GS1 RFID standards and technologies has provided them with globally unique identification for products and fast, hands-free inventory management.
Traceability in agribusiness
Ineffective or absent Traceability Systems can present severe problems for consumers and industry. The 2013 dairy industry whey protein scare highlighted the need for effective industry systems.
Traceability Guidelines (PDF)Fresh Upstream - GS1 Netherlands
In the agricultural and fresh produce industry, GS1 Netherlands is working together with the Fresh Upstream Foundation on one, uniform, digital supply chain language in the international agrifood supply chain.
Visit Fresh UpstreamTalk to GS1 New Zealand about agribusiness today
Discover how GS1 standards can help optimise your agribusiness operations.