Why get your barcode from GS1?

Your barcode is a gateway to the world. Make sure it's authentic, future-proof and accepted globally.

Globally accepted

GS1 is the only official provider of GS1 barcodes globally. When your number comes directly from GS1:

It is globally unique and traceable
Retailers and marketplaces can confidently rely on your barcode number
Your product is correctly recognised throughout the supply chain
You can avoid number issues that may block your product from sale

The risks of unauthorised barcodes

Some cheap barcode numbers are sold online but importantly they have not been issued directly to you by GS1. They may be licensed to someone else's business or be invalid.

This might result in:

Rejection by retailers or marketplaces
Incorrect product data appearing online
Costly relabeling and delays if you need to change your number

The way to ensure your barcode number is globally unique is to get it directly from GS1.

Verified by GS1

Confirm your barcode is genuine

Verified by GS1 is the global, authoritative source for checking barcode licensing. It's the best way to confirm a barcode number is licensed to your business and not someone else.

Trusted worldwide

Used in over 100 countries

Enter any GTIN

Instantly verify authenticity

Confirm licensing

Proof it's licensed to you

Search for a barcode

Verification check

GTIN valid

Licensed to owner

GS1 registered

Trusted by major NZ retailers

Most major New Zealand retailers and wholesalers use authorised GS1 barcodes. GS1 barcodes make trading with New Zealand retailers and wholesalers easy and efficient.

Global marketplace compliance

Amazon, eBay and other major marketplaces increasingly require GTINs that can be validated against the GS1 global registry. Unauthorised numbers may lead to blocked or removed listings.

Local support for NZ businesses

GS1 New Zealand provides localised expertise and resources to help your business succeed.

Local support teams with strong retailer relationships

Guidance on verification and trading partner expectations

Tools to manage product data, images and digital assets

Education for Kiwi businesses entering domestic or export markets

Want to sort out barcode problems?

If you've purchased barcodes from someone other than GS1 and are now having issues with retailers or marketplaces, get in touch. We'll do our best to help get you sorted.

Ready to sell?

Get your GS1 barcode numbers today and open up opportunities to sell your products with confidence across New Zealand and around the world.

Get started Talk to our team